Parents are usually a target of brands for children, as they are making the crucial buying decision. Usually every parent likes to see his children grow up in good health- physically and mentally. So, if a brand claims that its product will make your child a genius like Einstein, what will happen? The parent will naturally try to purchase this ‘genius offer’.
And, a news for those who have purchased those baby videos- Walt Disney Company is now offering refunds for all those âBaby Einsteinâ videos that did not make children into geniuses.
Baby Einstein, founded in 1997, and acquired by Disney in 2001, includes books, toys, flashcards and apparel, along with DVDs for children. These products can be said to have made a considerable impact, whether it is positive or negative, in the US households.
Via: New York Times
