Well, drinking beer is a fashionable thing. Fashion models too can drink beer. That is what this print campaign for Nova beer claims.
Who said fashion models canât drink beer? It is made of cereal grains.
The campaign, created by Y&R São Paulo, banks on São Paulo Fashion Week.
Credits
Advertising Agency: Y&R São Paulo, Brazil
Creative Director: Marco Versolato
Art Director: Daniel Salles
Copywriter: Bruno Godinho
Photographer: Roberto Donaire
Via: Scary Ideas
