Wally, the much loved character of the Childrenâs Cartoon series âWhereâs Wally?â, by British illustrator Martin Hanford, is now endorsing Tropicana Kids. This new advertising campaign for Pepsico, has been developed by DDB, London
The campaign is timed to coincide with the back to school period and the launch of The Incredible Paperchase, the seventh book in the Whereâs Wally series.
Wally is presented as a world traveller and time travel aficionado who always dresses up in red and white in the famous cartoon series. And Pepsi is banking on this affectionate character to attract the attention of children.
Credits
Agency: DDB, London
Executive creative director: Jeremy Craigen
Copywriter: Dave Henderson
Art director: Rich Denney
Via: Inspiration room
