This is a typical anti-smoking print advertisement campaign signaling where smoking habit eventually leads. This advertisement was published in Kuwait in Public interest to make people feel the urgency to quit smoking. The apparent message of the advertisement is that all the cigarettes consumed by a person are in turn used in making a coffin for that very person in a graveyard. The advertisement is showing a coffin like structure made of cigarettes in a lush green field and burial place is ready to bury a person addicted of smoking. No doubt, the basic message is communicated but there is definitely a question mark on the effectiveness of the message delivered.
The presentation of the campaign is very plain and not been compelling or engaging at all to hit a person hard to make him think of quitting smoking effectively. The advertisement had ample room of improvement in the sphere of retouching which appears to be considerably weak and it could have been far more effective if the burial place is shown in the real graveyard rather using a lush green background. The text of the ad, which is slightly too long, reads, ‘now you can stop wondering where all those cigarettes you smoked had gone’. The advertisement was conceptualized by Graffiti Marketing Communications, Kuwait.
Via Adeaters United
