This is an interesting print advertisement campaign meant for promoting black and white chocolate published in Brazil. The campaign has apparently used the perception of art to make the advertisements compelling despite of the fact that product benefit has not been outlined effectively. The advertisements are showing two women created by chocolate depicting black and white form of chocolate. The product has been highlighted through showing it dripping from the bodies of females featured in the campaign. The idea here seems to be depicting the chocolate as enticing as woman and comparing with the excellence of art.
The presentation of the campaign is undeniably very artistic and of course impressive but the message of the campaign particularly in terms of the product seems to be struggling to be elucidated. However, the art direction of the campaign is quite excellent to provide the advertisements an artistic appearance. The campaign was conceptualized and developed by DPZ, Brazil.
Via Adeaters United
