So, when do you really know if your actions are right or wrong? I guess your support for a good cause pretty much evens out the wrongs and amplifies the virtues. We, therefore, advocate ‘hearty’ running ‘coz it helps somebody who desperately needs your assistance. If it requires a spectacular graphical ad campaign such as this to appease your conscience, so be it! The creative agency from Brazil, the admakers of this campaign, have done their bit to ensure that the theme is eyeball-grabbing. Now, it is your turn to let it seep into your heart and ‘run for the handicapped’. After all, running has always been good for the heart…and the soul!
Via:Pixelpasta