The ultimate test of an automobile tyre is perhaps on the racing track where thrill, passion and speed must match the strength of the tyre to win the war of formula racing. For a tyre company, like JK Tyre, a test of the quality of its product could be best carried out on formula cars and super bikes competing with each other at super high speeds. This advertising and marketing strategy of JK tyre had made it sponsor the 11th JK Tyre National Racing Championship. âIf you think winningâs tough enough, try holding your nervesâ is the tag line of the 11th JK Tyre National Racing Championship advert created by the New Delhi based ad agency Contract Advertising along with the invitation to be there âonly if you have the stomach for extreme thrillsâ.
Via: Ads of the World
