This advertisement is a part of French promotional campaign for the Rugby World Cup, which landed in controversy recently. The Rugby World Cup advertisement is showing opposing forward groups are coming much closer and personal than usual. The advertisement has generated considerable sensation in the rugby world. The front rows have been shown as locking together at the lips. Many former rugby players have raised their eyebrows over the presentation of the advertisement saying, ‘It’s obviously a bit of tongue in cheek’.
The advertisement has been launched by the Regional Tourism Committee of Paris in London. Spokesperson, Francois Navarro, for Paris Regional Tourism Board has said that the advertisement was on billboards and video screens in London. In his statement he further said, ‘People are smiling when they see the ad and the gay community is very happy with it. We have had a very good reaction to it.’ The tourism board’s website suggests that the advertisement was intended to show Londoners that Paris is a dynamic, multi-faceted region brimming with exciting events.
The punch line of the advertisement reads, ‘Enjoy rugby in the capital of love’.
Via Stuff.co.nz
