This is an interesting print advertisement campaign for The Rick Manners school of Boxing in Leeds, UK, to entice young generation to enroll in the school. The campaign aims at provoking usual attitude of a teenager boy and it humorously insist at showing the aggressive and independent attitude of boys needed for this job. The campaign has further focused on the amusing and smart copy used to attract young boys. The advertisement is showing some rugged posters depicting the rough and tough aspect of the game.
The presentation of the campaign is undoubtedly impressive and convincing and it effectively communicates its message to its target group. The art direction of the campaign is apparently brilliant. Though the product benefit has not been too explicit but the intention of the campaign is effectively communicated. The best copy of the advertisements reads, ‘We actively encourage skipping classes’. The campaign is developed by Poulters.
Via: Twenty Four
