Pedigree, famous company for pet foods, published this amusing print advertisement campaign to promote its food for dogs. The campaign aims at promoting it globally as it tries to incorporate dogs from different lands, culture and environment. The campaign aims at boasting that the food is suitable for dogs from diverse background. In addition, it also focuses that the food for is suitable dogs no matter in what life style they are living in. The advertisements are showing dogs being transformed into persons from divergent cultures and backgrounds.
The advertisements have been created through an excellent use of sketches that made the photographs appear in traditional portrayal style. The presentation of the campaign is simple and very straight and effectively conveys its message across. The product benefit is also clearly outlined in the campaign. The punch line of the campaign reads, ‘Dog food for any lifestyle’. The campaign is created by Miami Ad School.
Via Twenty Four
