Nissan had launched fresh market offensive for its Xtrail to tout its increased engine strength. This amusing print advertisement campaign was undertaken to lay focus on the question how anyone can increase the power of Xtrail and indicates towards Xtrail Club Indonesia to be approached for the job done. The campaign is apparently boasting the power of the vehicle for what it is actually known for in a unique way. Then advertisements are showing water splashed with an extreme force by the Xtrail on the sideways walls on the roads displaying the strength of the engine.
The interesting aspect is the force of splashed water was strong that it leaves an imprint of the objects whatsoever comes in its way. The product benefit is well characterized in the campaign. The presentation of the campaign was unquestionably strong and impressive with greater clarity of communication. The text of the ad reads, ‘Increase your Nissan X-trail horsepower’. The campaign is developed by Hakuhado, Indonesia.
Via: Twenty Four
