Realestate.com.au: Fate, its pretty rare

Dr Prem Digital Healthcare Marketing

This is a humorous television advertisement launched by Realestate.com.au in Australia. The website is involved in connecting home buyers with home vendors. The basic approach of the advertisement is to show how difficult is it to have dream home, which is only possible if luck smiles on a buyer. The advertisement is showing a woman driving convertible sports car and she was interrupted at cross roads where a person jumps into her car in order to escape from other men.

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And the person asks her to stop at a place where her dream home was located. And she found that her dream home, the Lodge, was for sale. Therefore, the advertisement has focused on the fact that dream-home are available only when luck is by your side. The Fate campaign was created by Cummins and Partners, Melbourne.

Via Duncan’s TV

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