This interesting television advertisement campaign was launched by Bluefly, the New York-based fashion and lifestyle e-commerce company to popularize its range of lingerie and business clothing. The advertisement aims at showing a synergy of both work efficiency and style in a fascinating manner. The advertisement is absolutely appropriate following the sector in which the firm primarily deals in.
The advertisement is showing a meeting of one lawyer with another lawyer and portrayed an anticipated ending, so the firm is all about. The advertisement predominantly aims at conveying women that what they would wear to the office after a weeknight sleepover with a date. However, this is only possible through the fashion and lifestyle company, Bluefly.
The company commenting on the advertisement has said that they have imagined their customer to be confident, stylish and always prepared. The advertisement titled ‘the catch’ was created in association with McCaffery Gottlieb & Lane.
Via Duncan’s TV
