This television advertisement was launched by New Era Cap to popularize its latest ‘Authentic Collection’ on-field cap. New Era Cap, the official on-field cap of Major League Baseball (MLB) had hired renowned film director Spike Lee to produce and direct the advertisement. The advertisement, called The Line, is showing he group of MLB players waiting outside the store for their caps.
Interestingly the advertisement has shown group of MLB and customers have camped outside to buy the latest product and are involved in various daily chores such as cooking and other activities while they are waiting for the caps. The ad was shot outside the New Era flagship store on 4th Street in New York City.
The ad was created by Spike DDB, a minority- owned, full-service advertising agency established by world-renowned film director Spike Lee and DDB Worldwide. Following is the behind the scenes footage of the advertisement:
Via Duncan’s TV
