This is an interesting outdoor advertisement campaign launched by prestige in Bangalore, India. The company was compelled to undertake this campaign to placate its consumers that complain that the handle is the first to come apart in cookware. The company has launched a new Omega range of non-stick cookware with strong handle to address these complains. Interestingly, giant billboards carrying a huge non-stick frying pan were placed all over Bangalore that was actually supported by the handle.
The presentation of the campaign was immensely fantastic that clearly focused on the product benefit. In addition to it, the idea is presented in such a manner that would definitely attract quick attention of people. The copy reads, ‘Strong handles’. The campaign was created by Mudra DDB.
Via Twenty Four
