This is an amusing and hilarious print advertisement campaign launched by Rubik’s cube to promote its product in an interesting way. The campaign apparently aims at showing what all about the cube is. The advertisements are showing how structure of body of different being has been altered only to set or rearrange it to bring them into actual structure. The body parts are amusingly placed at wrong points to emphasize that the same aspect is related to the cube.
The advertisement presents a remarkable exaggeration of a very refreshing idea. The advertisements are apparently self-expressive. As a matter of fact, the idea of the campaign has been executed and treated so well that it really becomes a memorable campaign. The presentation of the advertisements is very strong and it lucidly expresses the product benefit. The punch line reads, ‘Twist and turn until it’s right’. The campaign was developed by DDB, Australia.
Via Twenty Four
