Peter Davis takes on the cause and efficiency of written text over podcasting.
He says,
In the time I can listen to an average podcast, I could have caught up on my 50 favorite blogs, or read a chapter in a book, or read the latest issue of Red Herring magazine.
However, Scobliezer says it is painful to go through thousands of words to know only little things.
I wonder what will marketer make out of this. I think they should proceed in a case-by-case basis.
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