PETA had launched this perplexing print advertisement campaign to promote vegetarianism. The campaign has classified vegetarianism in a separate category where every class of people is trying to get absorb in the society. The campaign has linked vegetarianism with few those things that are not considered usual in the society but they are gradually recognized by the society.
The advertisements evidently categorized vegetarianism to show that how it is being difficult and full of uncertainty to stay vegetarianism initially but it definitely growing in size and acceptability as some other section of people. The ad campaign is showing different unusual class of people to link vegetarianism with them. The punch line reads, ‘Vegetarians are different. Just like anyone else’. The campaign was developed at Miami Ad School.
Via Twenty Four
