Eating disorder is increasingly becoming a major issue of concern and there is indeed a persisting need to address the issue seriously and wide. Fashion industry has already started taking steps in this direction as some of them now reject have started rejecting very thin models. This will certainly send a signal among young girls that to be a model she does not need to be ultra thin.
This integrated ad campaign was launched by Anorexi Bulimi-Kontakt to create awareness among people and especially young girls about these disorders. The advertisement is showing a super thin girl in front of a mirror visualizing herself as little fat to emphasize the fact she still thinks there is a room for further reduction.
The television campaign was aired on MTV Sweden to reach the targeted mass. The campaign was developed by Grey Stockholm.
Via Hout Lust
