Adidas, continuing its tryst with interesting advertisements, had launched this print campaign. The campaign aims at establishing the fact that the company loves competition from its fellow rivals in the market. The advertisement has given some positive signals towards the other competitors such as Reebok, Nike and Puma. The campaign is keeping the message straight and simple message having black color in the background.
The presentation of the advertisement obviously very simple as it clearly attempts to draw attention to the fact that consumers are lot smarter than when it comes to decide a company. Though the idea is not exactly fresh as it has been used before by Pepsi, but seeing it after some time is really refreshing. The copy of the ad reads, ‘Adidas. Love competition’. The advertisements were developed by Willem de Kooning Academy, The Netherlands.
Via Twenty Four
