Pamela Anderson has been signed by Virgin Mobile for its latest ad campaign to promote its Mobile TV service. The deal, however, covers only one ad but the company has not ruled out working with the star of Baywatch fame again in future. The financial details of the deal are not yet known, however, reports suggest that the deal might have involved a whopping amount.
The TV ad has been created by RKCR/Y&R and it is scheduled to be aired on 9th October. The ad has shown Anderson watching ‘Coronation Street’ on the Lobster 700TV phone besides a pool. Interestingly, the advertisement will put Anderson head-to-head with David Hasselhoff of Baywatch who is appearing for broadband firm Pipex.
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