This ad campaign had been created for a Saturday entertainment supplement of The Guardian. The ad has been widely acclaimed for the presentation of the idea in an interesting way. According to the reports, the ad has managed to have a place in at D&AD awards.
The strap line of the ad reads ‘Your Social Bible- every Saturday only in The Guardian’. The ad completely conveys the idea of bringing social life closer to you if you happen to go through the pages of the supplement.
