Lipton had launched this attention-grabbing outdoor advertisement campaign in Cairo for its brand promotion and Lipton Garden variety. The campaign seems to be aiming at producing a combination of plant cultivation and the final product. The garden shrubs were trimmed in such a manner to give an impression of a huge tea cup placed on a plate with strings of tea bags hanging out. The campaign has successfully presented the product benefit.
For the product like Lipton Garden, this campaign is really presenting an engaging environment in the garden. The campaign also focuses on the freshness of the flavor by joining it with green surrounding. The campaign has been really well executed following a refreshing idea. The campaign was designed by JWT, Cairo.
Via Advertising for Peanuts
