World Wildlife Fund had launched this print advertisement campaign to underline the fact that not only panda but there are other animals who are needed to be protected. The campaign is simple and straight that aims at focusing on those endangered animals that need protection and wide public attention. In order to convey this message WWF has simply modified its logo by using few endangered animals in place of panda.
The campaign has displayed a simple brilliance to focus on the core idea of the campaign. WWF China has rightly pointed out a serious subject in an extremely simple way. However, though the extremely simple presentation of the advertisement is rightly making its point in a lucid way, but still there was some scope for making it more attractive as the visual are not compelling.
The campaign was developed by CC&E Advertising.
Via Advertising for Peanuts
