This is a humorous television advertisement launched to promote Volkswagen Touareg in a unique fashion in Netherlands. The advertisement concentrate around the idea that the car is known for its appearance that is why the company keeps it clean rather taking onto muddy roads. The advertisement is showing the car in higher and rocky landscapes and the appearance of the remains clean as it never enters in rough and mud-spattered route unlike SUV.
Moreover, the strategy seems to be while boasting the appearance of the car, somewhat like SUV, there was an effort to place it among elite SUV range. The spot is very clear and straight in its presentation that has immensely helped it to make a point clear and loud. The copy of the spot says, ‘54% of people buy a Touareg because of its appearance. So, we prefer to keep it clean’.
Via Advertising for Peanut
