This study jointly conducted by Revenue Science and the Ponemon Institute has found out that 63 percent of consumers prefer advertising based on their individual interests. They strongly feel that internet marketers should understand their interest before they send in those advertisements.
More than 1700 people were polled for the study. The study tried to know their preferences in receiving online advertising. The result shows that consumers prefer relevant advertising and that advertisers should consider behavioral targeting method to provide consumer with more targeted ads.
The study also has revealed that consumers do not delete cookies from hard drive like before. It seems that they are less concerned about deleting cookies from their hard drives these days.
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