Dunkin’ Donuts, Cold Stone Creamery have started doing it. As more and more consumers are purchasing GPS device, (sale of unit volume has jumped by 152%) marketers have sniffed another opportunity to pass their message to consumers. Dunkin’ Donuts has been informing drivers about the nearest locations and throwing special promotional deals in between.
Quick service restaurant category will surely use the most of the device. If implemented properly and creatively, this can be a very important integrated marketing tool for them.
For example, Dunkin’ Donuts has struck a deal with GPS manufacturer Tom Tom, whereas the users can download the logo of the brand so to identify the nearest store while on move.
Surely very soon we are going to see a bandwagon effect of this.
Via [AdJab]
