If we ignore the somewhat clumsy, ambiguous caption (Repairs hands that work for a living), this campaign for On the Job can be described as one which travels through the safe route of advertising.
On the job. Though odd for a brand name, the name says it all. Itâs a hand lotion which Repairs hands that work for a living. Well, there are many risky, funny ways to communicate the message, especially for such a product. However, this campaign developed by Dentsu, New York does not follow that route, but manages to convey the message in a direct way. It is neither boring nor exciting.
CREDITS
Advertising Agency: Dentsu, New York, USA
Creative Directors: Paul Laffy, Bruno Corbo, Aaron Frisch, Arun Nemali
Art Director: Aaron Frisch
Copywriter: Arun Nemali
Illustrator: Kilato
Photographer: Vincent Dixon
