Campaigns for charity institutions do not require much subtle creative efforts. Because there is no better way than presenting the real realities instead of photoshopped ones. However, we have seen sparks of creativity in many of such campaigns.
Now, this ambient advertising effort from Abrinq Foundation, a nonprofit institution that aims at raising awareness about social issues, asks the public for donations to help street children. And the ambient work uses a creative and unique way to communicate this.
The unique effort- The âvending machine of goodâ â has been created by Giovanni+Draftfcb in partnership with the 24X7 Cultural. At the wending machine one can see pictures of children holding cards of $ 1.00, $ 2.00 and $ 5.00. The main title explains: âWith your help we can get these children of the streetsâ. When inserting money in the machine the image of a child will come out
CREDITS
Advertising Agency: Giovanni + Draftfcb, Sao Paulo, Brazil
Creative directors: Adilson Xavier, Ricardo John
Head of art: Benjamin Yung Jr
Art Director: Bruno Brasil
Art buyer: Tina Castro
Photographer: Felipe Hellmeister
Producer: Edgardo Pasotti
Client services: Tina Castro
