A poster made of ice. Short lived, yet the buzz around it may make it live longer.
To make awareness about the need to put an end to the environmental disasters, WWF has created a poster made of ice and placed it in central spot of Lisbon. The poster warns of the consequences of the ice-cap melting.
This short-lived effort has been developed by Ogilvy, Lisbon.
Credits
Advertising Agency: Ogilvy, Lisbon, Portugal
Creative Director: João EspÃrito Santo
Creative Supervisor: André Lacerda
Art Director: Hélder Ventura
Copywriter: João Guimarães
Via: Scary ideas
