You saw saraâs secret. You saw how that poor cucumber was abused by the young woman. We saw how that poor veggie victim of her cruelly funny fantasies ran with its life, screaming. We saw it with teary eyes, with laughter.
There is always a double advantage of getting noticed when sex is peppered with humor. As we have seen in several cases condom ads and ads for sex toys do this kind of trick. This campaign too banks on clever humor.
Let us come to the copy first- Nothing but daily routine in bed?
ORION. Welcome to the adult toyland.
To indicate the meaningless sex done in a ritualistic way, the ads cleverly future routines like shopping, ironing exta on the bed. The humorous symbols indeed cleverly communicates the idea.
CREDITS
Advertising Agency: Heye & Partner GmbH, Unterhaching, Germany
Creative Director: Bert Peulecke
Art Director: Anna Wolff
Copywriter: Tom Meifert
Photographer: Sven Schrader
Via: Ads of the world
