Pix has reportedly decided to include more blockbuster movies like The Hurt locker to attract more viewers from India. With its selection of classic movies, the channel had marked a distinctive presence among the English movie channels in India.
There are a lot of Indian viewers who are really interested in Hollywood movies. Movies with subtitles made the interest keener in the Indian market. The numbers- As of this year, STAR Movies commands an average share of 42 per cent, followed by HBO, which holds 28 per cent (Jan-Jun 2010, C&S, 15+, all India). Pix currently holds 14 per cent share.
Well, this deviation of channelâs priority is described by Pix business head, Sunder Aaron- Advertisers and viewers flock to channels that air current blockbuster movies. We want to get a larger share of the English movie genre, aiming for 25 per cent share, and play in the league of HBO and STAR Movies.
Via: Afaqs
