Nike rolled out a unique ambient and direct advertisement campaign to inspire football-crazy youngsters to pursue their dreams of playing football professionally and to promote its latest soccer-boots. The new soccer-boots are developed together with professional players to enhance performance. As a matter of fact, the basic idea was to make soccer thrilling even if there is no big match is being played. A limited number of Nike shoeboxes were transformed to house a stadium within by inserting a printed sheet of the stadium interior with embedded sound chips. Consequently, the new system was designed to make people hear the sound of crowd going wild when the box was opened.
The presentation of the campaign was no doubt fascinating as well as exciting for people and especially for children. According to advertisers, the end result was quite encouraging as great interest was generated for the soccer boots, which led to word of mouth publicity amongst the football-crazy kids.
The campaign was developed by Publcis, Singapore. The campaign was held winner for Cannes Lions 2007 in the category of Promo Lions.
Via Adverbox
