World Wildlife Fund had launched this print advertisement campaign in its fund raising efforts. The campaign is urging people to donate just few coins to support the organization in its endeavor to save the plane and environment. The advertisements are showing giraffe, fish and tree made of coins in order to emphasize that a small contribution could be used to for a big cause. The organization has also attempted to portray a sorry state of environment, which is in dire need of conservation.
The presentation of the campaign is certainly innovative however it seems that it is somewhat falling short of becoming a compelling one for people. There was ample room for improve the presentation of the campaign in order to make it more effective. However, it has been somewhat successful to evoke some feeling for this imminent problem where environment is day by day getting endangered. The copy reads, ‘Save the world with a few coins. Donate at www.wwf.at.’ The campaign is credited to Jung von Matt/Donau, Vienna.
Via: Hout Lust
