The Vegetarian Society of India had launched this interesting direct advertisement campaign to promote vegetarianism and to arrest the rapid decline in their believers by hosting the World Vegetarian Conference in India.
The basic aim of the campaign was to restore the faith of the masses regarding vegetarianism by pulling traffic towards the conference and in order to do that, they decided to appeal to their core beliefs to make it effective. The advertisers decided to use the Hindu mythological divine bull ‘Nandi’ to be used to deliver the message as people have great faith in this mythological figure, which is represented by the famous nodding bull.
The bull traveled extensively to towns and residential areas and received immediate attention of people. As a matter of fact, the use of the bull was strategic as this was one of the most effective ways that the cause of vegetarianism could be propagated. Advertisers have informed that the campaign had met considerable success and many people who received message have reportedly vowed to turn to vegetarianism. The campaign was designed by JWT, India.
Via Ads of the World
