This is an interesting print advertisement launched to promote NHB Sound Studio. The campaign shows people and animals caught in extremely unusual but amusing circumstances in order to focus on the imagination aspect of the campaign. The campaign emphasizes that there are many types of sound that are actually unheard by people. The studio aims at conveying that it can create even those sounds that are unheard yet.
The campaign has produced a glaring example of an appropriate exaggeration of the core idea. In this campaign the treatment of the idea too is equally good that has certainly helped to make it effective. The copy of the ad reads, ‘Any sound you can imagine’. The campaign was created by Scholz and Friends.
Via Twenty Four
