Motorola had launched this print advertisement campaign to promote its latest product MOTOKRZR K1. The campaign seems to have been created around the reflective nature of the mobile phone as the campaign is showing reflective images in every frame. Moreover, it is being a bit difficult that if the idea would work for the product. The campaign has featured three women holding the product and their reflective images.
Irrespective of effectiveness, the photography of the campaign is extremely good. The advertisement campaign was launched in Italy. The advertisement also carries the text informing key features of the mobile phone. The campaign was created by D’Adda, Lorenzini, Vigorelli, BBDO, Milan.
Via I Believe in Adv
