This is a humorous print advertisement campaign was launched to promote a local jeweler, A. Geeripai Jewellery, in Kerala, India. The campaign aims at presenting the power of the jewelry that can save a person in typical situations, outlined in the advertisements. The ad shows some statement extremely inflammatory for a wife but even if a person wants to take risk saying it, the ad suggests say it with this jewellery.
The idea of the campaign is not exactly original as it has been used earlier but if the campaign is being viewed in the specific Indian perspective it appears to be quite bold and path breaking. The layout of the campaign was strategically kept extremely simple to focus the copy and the product. Therefore, the presentation here is actually a masterpiece.
The campaign was created Fullmoon Advertising.
Via Twenty Four
