This is a bit perplexing advertisement campaign launched to promote hot sausages and spicy food of Mr. Hot Pepper. The campaign is trying to underline the effect of the food which really seems to mind or head blowing. The advertisements show the effect on people after having the spicy food. However, people have pointed out that the campaign is disturbing and bit outstretched.
Moreover, the campaign has over-exaggerated the core idea and let the campaign slip from being truly effective. In place showing explosions it could have used explicit expressions of people. The copy reads, ‘Mr Hot Pepper. Hot sauces & spicy food’. The campaign was created by The Voluntarily United Group of Creative Agencies, 1861 United, Milan, Italy.
