This is an interesting print advertising campaign was launched by Colgate to promote its toothbrushes with ultra-soft bristles. The campaign has aimed at conveying that hard bristles of toothbrushes hurt sensitive teeth and gums and toothbrushes with ultra-soft bristles can eliminate these pains. The campaign is showing the exclamation marks on the brush, appears to be written by bristles itself, which usually come out while brushing teeth when bristles hurt teeth or gums.
The campaign is somewhat very straight which needed more of art direction than a brilliant idea. The advertisement has been constructed on a serene background with a view to keep focus on the brush. The campaign was created by Rediffusion DY&R, Mumbai, India.
Via Twenty Four
