Ford Motors had launched this advertisement campaign to promote its services of dent repairing that it renders to its customers. The campaign has aimed at conveying that how efficiently the company removes dent that it appears to be better than the original ones. The campaign has shown original things and then it repaired to reflect a better and smoother look.
However, the idea here is not seems to be clicking as it also gives impression that it is distorting the original version of an article. The campaign has inappropriately exaggerated the core idea and the lay out of the advertisements too is not appropriate. The copy of the ad reads, ‘Ford Service. Dent repair Feel the difference’. The campaign was created by Tillmanns, Ogilvy & Mather, Duesseldorf, Germany.
Via Ads of the World
