This calendar is attracting a lot of attention and getting extremely positive reactions. Quite naturally! Who doesnât like to have an apple every day in the whole year? I would like to get one (or two, three… whatâs in the number?)
Oh, forgot to tell you the story behind this literally sweet calendar. You know that insurance companies have also begun to laugh in ads and crack some jokes tos sell their services. Ok. AOK, the health insurance provider decided to project itself as a healthy health insurance provider. So, they decided to bank on the health saying- an apple a day keeps the doctor away. AND they did the unthinkable- they made a calendar with 365 apples!
The month begins with 31 apples in a specialized tube made out of UVA- and UVB-resistant Plexiglas. Every day you remove one apple from the tube and eat it, thus giving a boost to your health. The rest of the apples in the tube will move up and reveal todayâs date on a calendar fastened behind the apples. At the end of the month the tube is refilled with 31, 30 or 28 apples, and the monthly calendar behind the tube is simply replaced.
Advertising Agency: Serviceplan, Munich, Germany
