Soft stuffed toys (for adults)

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Well, we have watched that poor, frightened cucumber running scared for his life. And we laughed a lot. Now, Japi Jane, another adult shop in Chile, has come up with this print campaign developed by TBWA.

The advertisements feature three soft stuffed toys, a pink elephant (elefante), a green crocodile (cocodrilo) and a colourful toucan (tucan). The campaign won a silver award for graphics in entertainment, gaming and leisure in the X Festival de la Publicidad ACHAP, the advertising festival held by the Chilean Association of Advertising Agencies in 2009

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Advertising agency: TBWAFrederick, Santiago, Chile

Executive creative director: Pablo Leiva

Art director: Daniel Daniel Cáceres

Copywriter: Kote Kaid

Illustrator: Osvaldo Salazar

Photographer: Cristián Costa.

Via: Inspiration room


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