Microsoft in its bid spread into advertising sector has announced a new product Microsoft Digital Advertising Solution to assist advertisers across its manifold platforms and services. The company further claims that the latest platform will provide advertisers an access to no less than 465 million consumers. As a matter of fact, this step of Microsoft clearly signals towards its desperation to increase its ad revenue market countering its core rivals Google and Yahoo who are miles ahead. Microsoft further boasts that advertisers are facing an awkward situation to reach their consumers s they are using an array of electronics devices.
The latest product is uniquely positioned to solve the recent puzzling problems faced by the advertisers and it would provide ad space on the MSN, Windows Live, Xbox Live and Office Online services. Expressing optimism of the latest product the company is hoping that this product would them to increase their sales by three fold in other three years time.
Over and beyond, the two leading and prominent giants Google and Yahoo are far ahead at present times in this particular field as so far ad revenue is concerned. The analysts have pointed out that incompetence of MSN’s search option is the main hiccup in the ad revenue.
