The recent ad of McDonald’s in China drawing flakes from various quarters for being sexually too offensive. In the latest billboard advertisement McDonald’s has focused showing a close-up of a woman’s lips and in another instance, in the TV advertisement a woman has been shown running her hand on a man’s bicep. WSJ in its article has undertaken a comprehensive look at the entire scenario.
The recent ad campaign was launched to introduce the Quarter Pounder in China. That also indicates towards a shift in strategy, as the company seems to focus less on the menu especially designed to suit Chinese taste and pushing traditional American hamburger into the market.
Link to the TV ad.
