M&C Saatchi (M) Sdn Bhd has won bronze in the World Medal award for its press and poster ad campaign for Celcom, at 2006 New York Festival. The campaign that assumed titled Topography includes three press and poster ads in order to promote the comprehensive domestic and international mobile coverage of Celcom.
The advertisement bears a simple and lucid but intensely effective strap line that reads ‘This is Celcom Territory’. The campaign has included maps of Sabah, Paris and Beijing. The festival had received around 100,000 ads for this year’s ad competition to be judged by some world’s few best creative directors.
Following is the TV ad for the same campaign, which is equally appreciable.
