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As Shakespeare said, death is like a senseless clown. She comes silently, grabs the lives, shatters hopes and sometimes alleviates the agonies. But can ads be as insensitive as death? When a company banks on the dead to sell their products, even if it is a coffin box manufacturing company, it is insensitive.
The ski-equipment outlet Skiwear4Less.com has made a promotional e-mail that bank on Natasha Richardson’s death. British actress Natasha Richardson passed away on March 18 after suffering blunt impact to the skull during a skiing accident.
The e-mail, while expressing sadness on the mishap, says-â To encourage the wearing of ski helmets, we have reduced the prices of both kids and adults ski helmets and are offering FREE POSTAGE on all ski helmetsâ. Along with a picture of Natasha, pictures and prices of helmets have also been displayed in the e-mail.
The Advertising Standards Authority has banned the advert and insisted not to use the email again. ASA, in its statement indicates that, though informing clients the death of the actress is not an offensive, there should be particular care how such stories were used, to avoid accusations of exploitation in order to sell goods”.
Via: telegraph.co.uk
