This campaign for Amnesty International, with a view to urge the public to try to stop domestic violence against women, is created by DDB, Budapest. The campaign presents subtle messages, using inanimate objects like doors and fridges.
âMany women run into the door, because they switched to the wrong TV channelâ one of the ads says. âMany women bump into the fridge, because they didnât give enough sexâ The other ad consists this message. This subtle presentation succeeds to depict the seriousness of the issue which the campaign handles. The campaign urges us to see beyond the excuses and support amnesty international to stop domestic violence against women.
Credits:
Advertising Agency: DDB, Budapest, Hungary
Creative Director: Dezso Nagy
Art Directors: Lukasz Brzozowski, Krisztian Vollmuth
Copywriters: Gabor Ferency, Peter Zsembery
Graphic Artists: Dora Katona, Gyuri Windholz
Photographer: Andras Hajdu
Client Service: Reka Toth, Reka Santa
Photo Producer: Judit Jancso
Via: Ads of the world
