This ad for Telmex Video Security shows a spark of creativity. The ad shows a group of people in an office and analyses them, revealing their most âsecretâ personal traits. There is a security camera hanging above the group and it âcloselyâ analyses them, even their gender. The ad carries a funny idea, mixed with a whiff of creativity.
Everyone, particularly the office bosses, will be pleased to watch this ad. Keeping an eye on your employees is not as easy as you think. Employees are different. The camera is shown as analyzing the given group in the picture, such as, one who reads other peopleâs mail, one who leaves early, one who steals office supplies and one who is always late. And, it even finds out that there is a âshemaleâ among them. It says âshe is a manâ. ( will they install the cameras in the loo, too).
The idea is, to some extent, disturbing. employees are the valuable assets to any company (though, in some companies, some employees are parasites) and not giving them due respect is a âprofessional sinâ. Nevertheless, the ad is great because of its sheer demonstration of creative genius.
Credits:
Advertising Agency: EuroRSCG, Santiago, Chile
Creative Director: Juan Ignacio Baraona
Art Director: Adolfo Lira
Copywriters: Pablo Silva, Tom Tondreau
Photographer: Claudio Robles
Via: Ads of the world
