This advertisement was launched in Lebanon to make people aware the country is almost standing on the verge of civil war and urged them to take efforts in order to save Lebanon from another round of bloodshed. The advertisement clearly aims at showing that the country is sitting on heap of explosives and any misconduct or irresponsible development can blow off entire country. The advertisement is showing a match case which is painted in such way that it reflects the national flag of the country. The match case signifies that entire country is on the verge of being dragged into another round which could be possible with slightest mistake.
The presentation of the campaign is extremely simple yet very touching and quite expressive too. The advertisement is evidently indicates towards the growing political conflicts in the country and the vested interests of politicians might push the country into another war. Therefore the advertisement urges that now onus is on the people of Lebanon to save the country from crisis.
The text of the ad reads, ‘Don’t put a match to war….’
Via Adverbox
